Hey there!
I'm Brad, but you might know me better as W. Bradford Swift, my pen name. I'm over the moon that you've found your way to this special place where our passion for the Earth and the enchantment of storytelling intertwine.
I warmly invite you to become part of our community. Explore the various subscription options available:
From the free content of the Unleashed section that keeps us connected,
To paid subscriptions that delve deeper into the world of eco-fiction through the Gaia’s Calling section, and
Specially crafted resources for aspiring and new authors under the Write On Purpose Coaching Tips section.
This is where you'll find all you need to pick the path that resonates most with you.
My life's journey has been a colorful mosaic of roles – from a small animal veterinarian, a friend to many a furry companion, to spinning yarns in the genre of eco-fiction often with science fiction or fantasy themes.
It's been a wild ride, with a common thread:
A profound love for animals and nature.
But my story doesn't stop there. At its core, my life is anchored in a profound and sacred purpose:
To inspire humanity to experience the sacred interconnectedness of all life on this beautiful planet.
This conviction deeply infuses my work with Porpoise Publishing. My ultimate vision:
To inspire joyful lifelong readers as well as conscientious guardians of our magnificent Earth (especially among those in the 10-18 age range).
That vision guided me to write the Zak Bates Eco-Adventure series and most recently the young adult spinoff, Rainforest Shaman.
My Combo Career
Beyond the world of eco-fiction, or cli-fi as it's affectionately known, I’ve taken on another thrilling quest – empowering aspiring authors to transform their 'one-day' dreams of writing into the reality of today. Through my boutique Write on Purpose Coaching Practice, I bring these dreams to life, ensuring they blossom into a lasting legacy for generations to come. It has been the perfect blending of my over 30 years as a professional writer with my 3 decades of personal development coaching which began in 1988.
In fact, my dedication to personal development has been a lifelong journey, deeply intertwined with my professional and creative paths. I've been involved with the international personal development enterprise, Landmark Worldwide, for over thirty years (where I met my soulmate, Ann, now my wife of over thirty years. Do you hear a theme?) My experiences there, both as a program leader in the past and as a regular participant, have profoundly shaped my coaching approach. It's personal development at its core, aimed at nurturing not just skills but the whole individual. This philosophy is the heartbeat of my Write on Purpose perspective coaching, where we journey together toward self-discovery and actualization.
So, whether you're a family with a deep appreciation for nature, an educator looking to kindle a spark of inspiration, or a budding writer ready to take the plunge, this is your haven. Together, let's dive into enthralling tales, embrace our role as Earth's caretakers, and weave our own narratives.
Let's set forth on this journey of exploration, inspiration, and purpose together. I'm eager to share this beautiful world and the power of our stories with you.
Cheers to our adventure ahead,
Brad (aka W. Bradford Swift)
P.S. I’m also the immensely proud father of Amber, and ‘grand-dude’ to Logan and Piper. (Logan sometimes takes on the role of Spiderman and other times Bat Man. Piper is totally a Wonder Woman in so many ways.)
For those of you still reading this far down on my About page, let me share a Vow I’ve made and that I recreate each day:
My Vow to the One Cause Experiment
Written on June 1, 2025 — 8:01 AM
On this new day, I commit—and recommit—to the One Cause Experiment.
Even while living in a world and culture shaped for hundreds of years by the Four Great Untruths, I choose to dedicate my life to living in alignment with the Four Great Truths—to the best of my ability.
Interconnectedness – I am nature. You are nature. We are as inseparably linked as the cells of a single body.
Sufficiency – There is already—and always—enough when we remember how to share.
Reciprocity – Giving and receiving, in balance, is the law of nature.
Stewardship – We are here to care for the Earth and each other, because we are all one.
This is, without a doubt, an impossible mission for me in that it’s beyond anything I’ve previously accomplished. And yet, it is also the next level of my Life On Purpose journey, which began in earnest back in 1996. That’s 29 years ago—when I was 47.
Now, at 76, I willingly take on this next evolutionary leap.
I know I will not be perfect in this.
There will be times I fall short.
And in those times, I vow to learn from them—turning each failure into fuel for growth.
This is my vow.
My pledge.
My commitment.
The Loving Homestead Project is the living laboratory, the embodied expression of this commitment.
It is a sacred, shared container for living a life on purpose—day by day, season by season—within the regenerative framework of the Four Great Truths.
Through this homestead, I continue to explore what it truly means to live in alignment with these truths, not just in theory but in action, in community, in relationship with Earth and with one another.
I also commit to sharing this possibility with others—not as a position to defend, but as a path I offer. This includes my wife, Ann; my daughter, Amber, my son-in-law, Justin; and my beloved grandchildren, Logan, and Piper.
I invite them—and all others with whom I am inextricably connected—into this One Cause world.
This is a pure invitation.
Never a demand.
I fully realize I may be the only one who chooses to walk this path—
To live as if the Four Great Truths are real, true, and trustworthy.
Living this way leads to regeneration.
We are here to create life, not destroy it.
We of Earth—of Gaia, of Pachamama—may be the only place in the vastness of the universe where the miracle and experiment of life is unfolding.
To support that miracle through regeneration is, for me, a sacred act consistent with my ultimate mission to inspire Humankind to embrace and experience the sacred interconnection of all life.
— W. Bradford Swift DVM… Eco-Guardian-in-training
